They can lift you up or they can put you down. In other words, words really do matter. We choose Optimism, Courage and above all Love. What words do you choose? In collaboration with and starring Michael B. Jordan, a new Spike Lee Joint. Tell us what #WordsMatter to you?

Discover more: https://on.coach.com/morewordsmatter

About Coach
Founded in 1941, Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.