On Episode 6 of UFC 240 Embedded, all athletes hit their marks at morning weigh-ins: featherweight champion Max Holloway, challenger Frankie Edgar, women’s featherweight Cris Cyborg and opponent Felicia Spencer. Later in the day, the ceremonial event means face paint for the ladies and father-son faceoffs for the headliners. UFC 240 Embedded is an all-access, behind-the-scenes video blog leading up to the featherweight title fight taking place Saturday, July 27 on Pay-Per-View.
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UFC®, is the world’s premier mixed martial arts organization and the largest Pay-Per-View event provider in the world. UFC boasts more than 300 million fans worldwide, including 70 million social media followers across all of its digital platforms, and its programming is broadcast in over 170 countries and territories to one billion TV households worldwide in 40 different languages. UFC produces more than 40 live events annually and consistently sells out some of the world’s most prestigious arenas. Since 2001, UFC has been proudly headquartered in Las Vegas, supported by a network of employees around the world. UFC’s current roster of athletes features more than 590 men and women representing over 60 countries. UFC FIGHT PASS®, the world’s leading digital subscription service for combat sports, delivers exclusive live events, thousands of fights on-demand, and original content to fans around the world. UFC was acquired in 2016 by global sports, entertainment, and fashion leader Endeavor, along with strategic investors Silver Lake Partners and KKR, in what is among the largest transactions in sports history. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
