Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s “Edward Scissorhands” universe, in a new commercial debuting in the fourth quarter of this year’s big game.

The new spot stars Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar’s mother.

“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film and approved the concept for the new ad. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.” read more

Watch as the all-electric #Cadillac #LYRIQ helps Edgar take the wheel with a high-tech helping hand.

تعرف على #كاديلاك LYRIQ الكهربائية بالكامل وكيف ساعدت إدغار بالتحكم بعجلة القيادة بيد مساعدة عالية التقنية.