Expectation vs Reality: How to be a YouTuber For Beginners (2019)
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Hereās the reality of what itās ACTUALLY like to be a successful YouTuber, and exactly what happens behind the scenes:
The first expectation is: Itās easy.
Hereās the reality: The viewer only sees the fully polished, final product. And to make this 15 minute video, thereās about 8 hours of work that goes into it behind the scenes:
-First, you have to come up with a topic.
-Then you then need to plan it outā¦doing this can take another 1-2 hours. I donāt just talk off the top of my head with whatever comes to mindā¦to make my videos, I plan out what Iām going to say and in what order I say it. This way, I make sure the video flows nicely, it doesnāt jump around from topic to topic, it can keep your attention, and I donāt miss out on saying anything important.
-And after itās all planned out, I film it. To have a 15 minute video, itās easily 45-60 minutes of filming AT LEAST.
-Then youāve gotta EDIT the video.
-Then I need to edit the thumbnail
-Then I need to come up with a catchy title
-Then Iāll spend a solid 20 minutes writing this description that you see
-Then I spend another 1-2 hours answering comments
So all in all, Iām easily spending 8 hours creating the 15 minutes that you can watch and enjoy right now.
The second expectation: Make a lot of money
Bloomberg found research that suggests that nearly 97% of YouTubers will never make enough to break the US poverty line. To be in the Top 1% of all YouTube channels, youāll need over 2.2 Million Views Per Month. And chances are, even thenā¦at that point, it comes down to how well that YouTuber fits the mold for āAdvertiser Friendly Content.ā However, despite what ad revenue pays, how much a YouTube channel REALLY makes is entirely dependent on how good that creator is at monetizing and treating it as a business.
The third expectation: Itās fun!
Iād say 90% of the time I absolutely LOVE the processā¦however, there are times Iām not in the mood whatsoever. I just feel down. I donāt feel like I can put on a happy, energetic vibe and make a good video. Thereās also the constant pressure of making the videos I find interesting, but also ones that do well and enjoyed by you watchingā¦also, dealing with comments can be a struggle and itās easy to let them get to you. And Iām sure most YouTubers will never mention thisā¦but I know itās true for EVERYONEā¦is that at a certain point, itās easy to tie your own personal success with the amount of views and likes you get. The hedonic treadmill is real.
The fourth expectation: You have total freedom and creative control to say whatever you want!
As you gain a larger following, what you say and how you act ends up influencing a lot of people, and they put their trust in you that youāll have their best interest at heart. Itās definitely something not to be taken lightly, and everything I do publicly is crafted around being a good role model for anyone who watches me. If I say or do something really, really, stupid, it can absolutely have career ramifications for the rest of my life. And also, as I become a bigger channel, I have more influence, and that means itās easier to become a target. So itās because of that, that Iām extremely careful about crafting my words, citing my sources, not saying ANYTHING that might put me at risk.
But besides thatā¦yeah, I can pretty much say whatever I wantā¦within reason, of course ;)
For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness@gmail.com
My ENTIRE Camera and Recording Equipment:
https://www.amazon.com/shop/grahamstephan?listId=2TNWZ7RP1P1EB
Favorite Credit Cards:
Chase Ink 100k Bonus Point Offer -Ā https://www.referyourchasecard.com/21/ZVSGGIXM8U
American Express Platinum -Ā http://refer.amex.us/GRAHASOxHd?XLINK=MYCP
2- Month Free SkillShare Trial (First 500 People): https://skl.sh/grahamstephan2
Thanks for watching! Add me on Snapchat/Instagram: GPStephan
This video was sponsored by Skillshare
GET THE MERCH: http://www.GrahamStephanStore.com/
GET $50 OFF FOR A LIMITED TIME WITH COUPON CODE: THANKYOU50
The Real Estate Agent Academy: Learn how to start and grow your career as a Real Estate Agent to a Six-Figure Income, how to best build your network of clients, expand into luxury markets, and the exact steps Iāve used to grow my business from $0 to over $125 million in sales: https://goo.gl/UFpi4c
Hereās the reality of what itās ACTUALLY like to be a successful YouTuber, and exactly what happens behind the scenes:
The first expectation is: Itās easy.
Hereās the reality: The viewer only sees the fully polished, final product. And to make this 15 minute video, thereās about 8 hours of work that goes into it behind the scenes:
-First, you have to come up with a topic.
-Then you then need to plan it outā¦doing this can take another 1-2 hours. I donāt just talk off the top of my head with whatever comes to mindā¦to make my videos, I plan out what Iām going to say and in what order I say it. This way, I make sure the video flows nicely, it doesnāt jump around from topic to topic, it can keep your attention, and I donāt miss out on saying anything important.
-And after itās all planned out, I film it. To have a 15 minute video, itās easily 45-60 minutes of filming AT LEAST.
-Then youāve gotta EDIT the video.
-Then I need to edit the thumbnail
-Then I need to come up with a catchy title
-Then Iāll spend a solid 20 minutes writing this description that you see
-Then I spend another 1-2 hours answering comments
So all in all, Iām easily spending 8 hours creating the 15 minutes that you can watch and enjoy right now.
The second expectation: Make a lot of money
Bloomberg found research that suggests that nearly 97% of YouTubers will never make enough to break the US poverty line. To be in the Top 1% of all YouTube channels, youāll need over 2.2 Million Views Per Month. And chances are, even thenā¦at that point, it comes down to how well that YouTuber fits the mold for āAdvertiser Friendly Content.ā However, despite what ad revenue pays, how much a YouTube channel REALLY makes is entirely dependent on how good that creator is at monetizing and treating it as a business.
The third expectation: Itās fun!
Iād say 90% of the time I absolutely LOVE the processā¦however, there are times Iām not in the mood whatsoever. I just feel down. I donāt feel like I can put on a happy, energetic vibe and make a good video. Thereās also the constant pressure of making the videos I find interesting, but also ones that do well and enjoyed by you watchingā¦also, dealing with comments can be a struggle and itās easy to let them get to you. And Iām sure most YouTubers will never mention thisā¦but I know itās true for EVERYONEā¦is that at a certain point, itās easy to tie your own personal success with the amount of views and likes you get. The hedonic treadmill is real.
The fourth expectation: You have total freedom and creative control to say whatever you want!
As you gain a larger following, what you say and how you act ends up influencing a lot of people, and they put their trust in you that youāll have their best interest at heart. Itās definitely something not to be taken lightly, and everything I do publicly is crafted around being a good role model for anyone who watches me. If I say or do something really, really, stupid, it can absolutely have career ramifications for the rest of my life. And also, as I become a bigger channel, I have more influence, and that means itās easier to become a target. So itās because of that, that Iām extremely careful about crafting my words, citing my sources, not saying ANYTHING that might put me at risk.
But besides thatā¦yeah, I can pretty much say whatever I wantā¦within reason, of course š
For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness@gmail.com
My ENTIRE Camera and Recording Equipment:
https://www.amazon.com/shop/grahamstephan?listId=2TNWZ7RP1P1EB
Favorite Credit Cards:
Chase Ink 100k Bonus Point Offer –Ā https://www.referyourchasecard.com/21/ZVSGGIXM8U
American Express Platinum –Ā http://refer.amex.us/GRAHASOxHd?XLINK=MYCP
